The Trademark Application Activity in Bulgaria According to the Nice Classification and Economic Sectors for the Period 2010-2020
The Trademark Application Activity in Bulgaria According to the Nice Classification and Economic Sectors for the Period 2010-2020

Summary/Abstract: This study presents the state and dynamics of Bulgarian and foreign trademark activity in Bulgaria as measured by the NICE classes of the trademark applications for the period 2010-2020. The aim of the development is to study the interaction between the Bulgarian and foreign trademark applicant activity in Bulgaria for the period 2010-2020 to identify the priority classes under the Nice Classification and the priority economic sectors, i.e. those with the greatest potential for economic development. The analyses of trademark activity presented in the study show how by using the trademark statistics and by applying the System of Concordance developed for the purposes of this study, priority and most promising economic sectors can be identified, which brings out trademark activity as a valuable and unique information resource. The proposed research can be used for information support of management decisions and to make trademark and brand management strategies more effective.

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