LINGUAL ENVIRONMENT OF NATIONAL MINORITIES IN TRANSCARPATHIA: SOCIO-COMMUNICATIVE ELEMENTS OF DESIGN
LINGUAL ENVIRONMENT OF NATIONAL MINORITIES IN TRANSCARPATHIA: SOCIO-COMMUNICATIVE ELEMENTS OF DESIGN
Author(s): Lesia HychkoSubject(s): Applied Linguistics, Communication studies, Sociolinguistics, Tourism
Published by: Editura U. T. Press
Keywords: communication design; socio-communicative elements; bilingual elements; advertising; design of school textbooks; Transcarpathia;
Summary/Abstract: This article examines the influence and use of bilingual elements in travel industry messages, advertising, and in the design of school textbooks. A comparison is made between the term «communication design» and the phraseme «to speak the same language». Advertisements in Transcarpathia feature the national component. The article demonstrates successful applications of bilingual elements in the tourism industry. Socio-communicative elements are introduced in the author’s design of textbooks.
Journal: European Socio-Legal and Humanitarian Studies
- Issue Year: I/2022
- Issue No: 1
- Page Range: 81-88
- Page Count: 8
- Language: English