AXIOLOGICAL FACTORS OF THE DIGITAL ECONOMY: INTERNET ECONOMY, NEO-ECONOMY, CREATIVE ECONOMY
AXIOLOGICAL FACTORS OF THE DIGITAL ECONOMY: INTERNET ECONOMY, NEO-ECONOMY, CREATIVE ECONOMY

Summary/Abstract: The relevance of the study is due to the need to analyze the axiological factors of the digital economy as a set of values related to the algorithmic culture and consciousness of the individual, his digital competences, representing the totality of the experience of each country, personal aspirations, family heritage and cultural roots of the nation. The purpose of the study is to identify the axiological factors of the digital economy, taking into account its three basic components, to determine the new values of the new digital era through understanding and harmonizing the upcoming and down-coming definitions of the digital economy. The digital economy, also called the internet economy, neo-economy, creative economy, new economy, refers to an economy in which digital computing technologies are used in economic activity. The methodology of research provided for the use of the method of system analysis and synthesis of process modeling, Agile-methodology as a methodology of complex social systems. The result of the study. The values of a new type of economy in its historical context are revealed, the modern values of the digital economy, which are formed under the influence of artificial intelligence and BIG DATA, are shown; the existence of digital platforms and popular social networks has been proven, which satisfy the needs of development and communication, unite people by interests, and allow the rapid dissemination of any information; the introduction of innovative digital technologies is predicted, during the recovery period after the COVID-19 pandemic, the need to develop an understanding of the values of artificial intelligence as an advanced technology and to promote the use of creative digital technologies is shown. It is recognized that the growth of the digital economy has a wide impact on the entire economy, as shown by the example of the work of the world’s leading companies. Conclusions. The axiological factors of the digital economy (Internet economy, neo-economy, creative economy) give us the understanding that new productive forces, such as digital and other high technologies of the 21st century, must correspond to completely new production relations between people that do not contradict their accumulated social values. The digital economy is not a separate industry, it is a way of life, a new basis for the development of public administration, economy, business, social sphere and the whole society. Only such relations become the basis for the formation of institutional, financial mechanisms, and infrastructure projects for the development of the digital economy. All organizations, sectors and individuals are now required to act in the style of «systems leadership», which involves new approaches to technology, management and values.

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