University website as an Internet marketing tool: a case study of Kazakhstan
University website as an Internet marketing tool: a case study of Kazakhstan
Author(s): Ainel Abuova, Mukhit Assanbayev, Alua Assanbayeva, Talgat Kilybayev, Talgat BasmurzinSubject(s): Economy, Education, Business Economy / Management, Higher Education , Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Institute of Society Transformation
Keywords: Internet Marketing; Internet Marketing Tools; Website; University; Educational Services; Advertising;
Summary/Abstract: Today, more than ever, a university’s website is critical for the promotion of its mission, academic programs and services. Its communications with its target markets must be organized, professional and creative. A successfully created website design attracts visitors and, of course, should increase enrollment. A well-designed and clearly written university website will allow readers to receive all the needed and required information for them to make the proper decisions. Accordingly, research aimed at analyzing various issues of creating an effective university website is gaining significant relevance. The article discusses both the theoretical and practical issues of website activities. A selection of university websites has been analyzed and the issues and challenges discussed.
Journal: Економічний часопис - ХХІ
- Issue Year: 193/2021
- Issue No: 9-10
- Page Range: 99-107
- Page Count: 9
- Language: English
