Duopoly Pricing Strategy in Spatial Competition Using Constant-sum Games
Duopoly Pricing Strategy in Spatial Competition Using Constant-sum Games
Author(s): Patricia Holzerova, Zuzana ČičkováSubject(s): Business Economy / Management
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: duopoly; imperfect competition; matrix games; pricing; spatial competition
Summary/Abstract: Spatial games focused on imperfect competition are specific area of game theory dealing with behavior of market competitors. This article focuses on the formulation and solution of specific oneround spatial constant-sum game of two players deciding on the location of their branches with aim to attract customers and maximize revenues. The space is characterized by graph, in which nodes represent location of customers and possible place of service. The main goal is to present issue of determining product price of one player, based on predetermined price of his opponent. This determination takes place simultaneously with the location selection of both players.
Journal: TEM Journal
- Issue Year: 11/2022
- Issue No: 4
- Page Range: 1439-1450
- Page Count: 12
- Language: English