Influences of Social Learning on Customer’s Intention to Download an Application from a Start-up Company
Influences of Social Learning on Customer’s Intention to Download an Application from a Start-up Company
Author(s): Army Justitia, Dewi Ambarrina, Indra Kharisma Raharjana, Nasa Zata Dina, Noorminshah A. IahadSubject(s): Social Sciences, ICT Information and Communications Technologies
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: Customer’s intention; download application; small business; social learning theory; start-up company
Summary/Abstract: We examine the power of social learning on customers’ intention to download an application (app) from a start-up company, usually a small business. This method is often referred to as social learning. In this case, the intention to download is influenced by the information learned from online groups and forums, product reviews, as well as wordof-mouth. In this study, the model is approached to examine customer behavior involving three social learning platforms; and how this can influence the intention to download an app from start-up companies.
Journal: TEM Journal
- Issue Year: 11/2022
- Issue No: 4
- Page Range: 1640-1652
- Page Count: 13
- Language: English
