PECULIARITIES OF USING THE INFORMATION CHANNELS TO TRANSMIT KEY MESSAGES IN THE COMMUNICATION STRATEGY OF THE COURT Cover Image

ОСОБЛИВОСТІ ВИКОРИСТАННЯ КАНАЛІВ ПЕРЕДАЧІ КЛЮЧОВИХ ПОВІДОМЛЕНЬ В КОМУНІКАЦІЙНІЙ СТРАТЕГІЇ СУДУ
PECULIARITIES OF USING THE INFORMATION CHANNELS TO TRANSMIT KEY MESSAGES IN THE COMMUNICATION STRATEGY OF THE COURT

Author(s): Iryna Valeriivna Pidkurkova
Subject(s): Media studies, Theory of Communication, Sociology of Politics
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: court communication strategy; press service; channels of information transmission; court website; social networks; mass media;

Summary/Abstract: The paper analyzes the peculiarities of the communication process of the courts and the public. Based on the model (formula) of H.D. Lasswell, the main elements of communication activity are considered - the sender of information (communicator), the recipient (target audience), the content of messages, methods and channels of information transmission. It is noted that the effectiveness of communication depends on the careful preparation of messages, taking into account the interests and values of the target audience, as well as adequately selected channels and forms of information transfer.