LA RHÉTORIQUE PUBLICITAIRE
ADVERTISING RHETORIC

Summary/Abstract: The speed with which the world has evolved has caused a series of changes at the social level, but not only. Advertising is an integral part of social life and, today, influences more than we think, people's conception of certain aspects of daily life. Being, at the beginning, a means of representation of a product or an event, it has become, today, an instrument of persuasion, having several goals. In essence, advertising includes all the modalities through which a product can be promoted, and subsequently, purchased. Through this article, we propose to analyze the rhetoric of advertising expression, the types of texts in advertising, as well as the techniques most used in the translation of slogans and the difficulties that arise through this process.

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