ОБРАЗОТВОРЧА СКЛАДОВА ФЕНОМЕНУ «ENTERTAINMENT»: МИСТЕЦТВОЗНАВЧІ ПАРАМЕТРИ ОСМИСЛЕННЯ
THE VISUAL COMPONENT OF THE PHENOMENON OF "ENTERTAINMENT": ART CRITICISM PARAMETERS OF COMPREHENSION

Summary/Abstract: The purpose of the article consists of considering the visual component of the phenomenon of "entertainment" in the context of the discourse of art history. The research methodology consists in the application of the analytical method – to determine the theoretical and methodological foundations of the study of the visual component of the phenomenon of "entertainment" in the context of the discourse of art history based on the works of Z. Alfiorova, O. Vaskiv, V. Lichkovakha, V. Kisina, Zh. Morozova, K. Stanislavskaya, Paul Guiraud, Lidia Winniczuk, Banfi Antonio. The research uses the method of formalization to clarify the concept of "entertainment" in the linguistic and art history aspects. The hermeneutic method is used in the aspect of interpreting the semantic load of the concept of "entertainment" in the discourse of art history. And to summarize, a theoretical method was used. The scientific novelty of the work is that for the first time the essence of the visual component of the phenomenon of "entertainment" in the context of the discourse of art history. Conclusions. The article examines the visual component of the phenomenon of "entertainment" in the context of art critical discourse. The phenomenon of "entertainment" is synthetic and has a visual, musical, and choreographic component, each of which appropriately accumulates socio-cultural experience. The phenomenon of "entertainment" is characterized as a human activity of a spectacular nature, which is one of the factors in the historical dynamics of the socio-cultural development of mankind, relying on the fact that each historical epoch had its own vivid spectacles, which acted as markers of the sociocultural life of that time, and starting with mythological perception. spectacular and entertainment activities were the driving force in the formation of the socio-cultural life of primitive society. The "entertainment" is considered as a special form of activity in culture, as a holiday in the aspect of the primary form of human culture, a universal phenomenon of human culture, one of the elements of sacred life, magic and religious ritual, the result of hunting games and funeral rites. The specificity of the "entertainment", "pictorial corporeality" in modifications of artistic and spectacular forms, the synthetic nature of the spectacle – where one of the elements is the visual arts is considered.

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