Препознатљивост као добробит у глобализацији
Recognition as Welfare in Globalization

Summary/Abstract: The subject matter of this study is an interdisciplinary envisaging of cultural problem in the process of globalization. The development and theoretical organization of the project that deals with cultural identity and strategy to represent Serbia on a global level could be a part of an overall strategy of the Serbian Government for development and advancement of the country. Globalization, as a gradual, progressive cycle of the world integrations is resulting in cultural exchange increase and represents a parameter for description of changes in the society. Culture constitutes a significant segment of international integration, where cultural authenticity and its promotion are of particular significance.

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