ЕТНОДИЗАЙН – ВАЖЛИВИЙ ЧИННИК КОНСОЛІДАЦІЇ УКРАЇНСЬКОГО СУСПІЛЬСТВА В УМОВАХ ВІЙНИ
ETHNO-DESIGN AS AN IMPORTANT FACTOR OF CONSOLIDATION OF UKRAINIAN SOCIETY UNDER CONDITIONS OF WAR

Summary/Abstract: The purpose of the article is to determine the role of ethnodesign as an important element of national culture in the extremely important matter of self-identification and consolidation of the nation under historically new conditions – a war with an aggressor neighbor. The research methodology consists in the application of a complex historical and cultural approach, methods of comparative analysis, comparison, and generalisation. The methodology used enabled revealing the distinguishing features of the formation of the Ukrainian national style concept in the European context in the conditions of Russian aggression. Scientific novelty consists in the discovery of new ethnodesign findings under ideological social, political, advertising products, which are created by professional designers and amateur artists under the conditions of war to raise the fighting spirit of the people, devastating criticism of the brutal aggressor. Conclusions. The analysis of modern works of ethnodesign vividly and convincingly testified to the exceptionally important role of this type of folk art in the matter of consolidating the Ukrainian nation during the war.

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