Phenomenon of social dating: strategies of self-presentation Cover Image

Fenomen social dating: strategie autoprezentacji
Phenomenon of social dating: strategies of self-presentation

Author(s): Hanna Karpova
Subject(s): Gender Studies, Crowd Psychology: Mass phenomena and political interactions, Sociology of Culture
Published by: Collegium Civitas
Keywords: online dating; sex differences; personal advertisements; impression management; sexual strategies theory; mate preferences;

Summary/Abstract: In recent years, the use of online dating platforms has evolved from a marginal to a widespread social practice. The online dating arena provides an opportunity to investigate changing cultural norms concerning technology-mediated relationship formation and to shed light on such aspects of online behavior as the impression formation process and self-presentation strategies. A field experiment was focused on self-presentation strategies and tactics among online dating participants, investigating how participants' sex effects on managing their online presentation of self in order to accomplish the goal of enhancing their level of attractiveness. After conducting a pilot study, was collected 200 text-based profiles (100 women, 100 men) from the online dating service “Sympatia.pl” and examined through them with respect to strategies type.

  • Issue Year: 11/2020
  • Issue No: 11
  • Page Range: 200-231
  • Page Count: 32
  • Language: Polish
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