Logowizualna estetyka internetowa – ZUSwave i kryzys wyobraźni
Online Logovisual Art: ZUSwave and the Crisis of Imagination

Summary/Abstract: This article analyzes digital logovisual compositions created for the online projectZUSwave by the group Rozdzielczość Chleba (Bread Resolution). The source materialconsists of digital collages, memes, and posts from the first half of 2015 on the group’sFacebook profile, a special issue of the zine Nośnik (Driver) and the poetic algorithm“Prokom” by Leszek Onak. The text focuses on the reading of ZUSwave – which to Poland’sSocial Insurance Institution (ZUS) – as a local critical parody of the popular vaporwaveaesthetic. Chorzewska argues that in the ZUSwave project, digital logovisuality becomesa vehicle for political discussion, opposition, and diagnosis of crisis – both in the sphereof leftist imagination and belief in the emancipatory dimension of technology.

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