EMERGING POWER IN INDUSTRIALIZATION: EMPOWERING INDIA THROUGH ENTREPRENEURSHIP
EMERGING POWER IN INDUSTRIALIZATION: EMPOWERING INDIA THROUGH ENTREPRENEURSHIP
Author(s): Sayak Pal, N. Thilaka, Sharmila KayalSubject(s): Politics / Political Sciences, Politics, Economy, Law, Constitution, Jurisprudence, National Economy, Supranational / Global Economy, Business Economy / Management, Energy and Environmental Studies, Marxist economics, Political Theory, Political Sciences, Civil Society, Governance, Public Administration, Public Law, Labor relations, Economic policy, Government/Political systems, International relations/trade, Welfare systems, Developing nations, Political economy, Politics and law, Politics and society, History and theory of political science, Methodology and research technology, Comparative politics, Law on Economics, Financial Markets, Public Finances, Fiscal Politics / Budgeting, Tourism, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research, Geopolitics, Commercial Law, Transport / Logistics
Published by: Institute for Research and European Studies - Bitola
Keywords: Industrialization; Entrepreneurship; Advertisements; Emerging Power; India; World Economy
Summary/Abstract: The ‘soft power’ can be brought forward and achieved for any developing country through softer means. Advertising (both direct and indirect approach) is a powerful tool for disseminating information to various stakeholders concerning the MSME sector. To introspect the potentiality of India’s MSME’s emerging power, the researchers attempted to answer the different components that shaped Indian industrialization over the years and also analyzed the direct and indirect audio-visual advertisements created on MSMEs to encourage entrepreneurial activities throughout the nation. The observation indicates that direct and indirect advertisements that promote and encourage the growth of entrepreneurship have their advantages and disadvantages; however, direct advertisements are proven to be preferred over indirect advertisements, while the reason behind it can be the dilution of concept or the prominence of commercialization.
Journal: Journal of Liberty and International Affairs
- Issue Year: 8/2022
- Issue No: 3
- Page Range: 99-114
- Page Count: 16
- Language: English
