LES STRATÉGIES ARGUMENTATIVES DE LUTTE CONTRE LES ACCIDENTS DE LA ROUTE À NGAOUNDÉRÉ : CAS DES ARGUMENTS AD PASSIONES
ARGUMENTATIVE STRATEGIES FOR THE FIGHT AGAINST ROAD ACCIDENTS IN NGAOUNDÉRÉ: CASE OF THE AD PASSIONES ARGUMENTS

Summary/Abstract: This article analyses the argumentative strategies displayed by the road safety officials in Ngaoundéré. The daily toll of road accidents are driving people to despair. And as “it is not the road, but its users that kill”, the road safety officials of Ngaoundéré resort to different strategies among which argumentative ones to combat those accidents. This article focuses on the ad passiones arguments, the discourse of the road safety officials playing a lot on the emotions of the audience to better convince them to display safe driving behaviour. The theoretical framework used in this paper is Aristotle’s framework of argumentation. Our analysis dwell on its third dimension, the pathos, in order to identify the pathemic effects of the road safety official’s speech on their audience. In terms of data collection methodology, we collected our information from the various Adamawa delegations of transports, the Adamawa CRTV and from other instances involved in the fight against road accidents in Ngaoundéré. The results of our analysis show that the arguments based on emotions are likely to have perlocutory effects on the road users in the sense of reducing the number of road accidents in Ngaoundéré. Yet, for a higher amelioration going up to the eradication of those accidents, the argumentative strategies must result in actions which, highlighted, will be likely to have a permanent argumentative force in the mind of the audience.

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