Концентрација на радиодифузниот пазар во Република Македонија
Broacasting Market Concentration in the Republic of Macedonia

Summary/Abstract: The broadcasting market in the Republic of Macedonia is gradually growing and facing one tremendous and challenging process of digitalization. The biggest and most important relevant broadcasting market is free-to-air terrestrial TV market. With current deployment of cheep and easy-affordable broadband in the country, there are some initial steps of introduction of more value-added-services like interactive TV, pay-per-view TV and other sophisticated TV like products via Internet and other digital infrastructure. However, the broadcasting is a sort of specific market with dual nature of its product. Because of this the policy and strategies of development and growth of broadcasting industry should aim safeguarding the public interest, such as cultural and linguistic diversity, pluralism and other issues. These are not topics linked with the technological and market development, but these are the main concerns of regulatory measures and approach. Only this type of combined instruments and techniques, both market and regulatory oriented could guarantee fast growing of the Macedonian broadcasting industry. With regard to this, the conclusion that Macedonian free-to-air TV market is moderately concentrated market as well as most of the free-to-air TV markets of the EU member countries give us an expectation that the broadcasting industry will follow the success of the EU broadcasting industry providing growth and employment.

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