Geographical indication — more than just a mark. Protecting geographical origin in the EU — the case of the Product of Satu Mare
Geographical indication — more than just a mark. Protecting geographical origin in the EU — the case of the Product of Satu Mare

Summary/Abstract: The geographical origin of food products is often associated with quality, and studies indicate an increasing level of interest in buying local food. Protecting and preventing the misuse of geographical indications is, therefore, important for both consumers and businesses. In the EU, two systems provide intellectual property tools to that end: the system of registered geographical names (PGI/PDO) and the system of the collective European Union trademark (EUTM). Recently, the European Commission (EC) has launched a process of modernization of its Intellectual Property (IP) policy, therefore it is an opportune moment to analyse the current situation and possible future of EU geographical indication marks. The present paper first introduces, then compares the tools of the two EU level systems designed to protect geographical indications, namely the PDO/PGI and the collective mark designating a geographical indication. The paper then continues with the introduction of a Romanian case study, namely the Produs Sătmărean collective mark, and reflects upon its place within this wider European framework. Having in mind it’s national character, the paper discusses the initiative’s trajectory up to now and concludes with a reflection upon its future prospects.

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