Entry strategy concepts, determinants and options of U.S. firms into Romania
Entry strategy concepts, determinants and options of U.S. firms into Romania
Author(s): Andrew R ThomasSubject(s): Economy
Published by: Editura Economica
Keywords: strategic marketing; entry strategies; US companies; Romanian market
Summary/Abstract: This article looks at entry strategy concepts and options, taking into account cultural and organizational parameters which influence success. Export, licensing and distribution, as well as joint ventures and facilities management are critically examined, from the point of view of the foreign companies intending to access Romanian market.
Journal: Management & Marketing - Bucharest
- Issue Year: 2007
- Issue No: 3
- Page Range: 3-12
- Page Count: 9
- Language: English
