THE RESPONSIBILITY OF SOCIAL MEDIA TO TRUTH, REASON AND DEMOCRACY
THE RESPONSIBILITY OF SOCIAL MEDIA TO TRUTH, REASON AND DEMOCRACY

Summary/Abstract: The rise of social media has given a significant boost to the information and communication industry. Prior to now, the common news outlets were the mainstream print and electronic media, domiciled in specific locations, and guided by particular laws of nation states. These laws, for the most part, regulated and enforced decency, compelling practitioners to adhere to the ethics of truth, reason and democracy. But with the rise of social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., that are used by enormous number of people to communicate, network, and advertise their businesses, the determination of information to be released to the public is no longer under the monopoly of a select few technocrats and entrepreneurs. Once the immediate access to these facile communication channels of social media is set in place, everyone with a basic social skill becomes a communicator of news. This phenomenon has revolutionized the media industry, giving everyone opportunity to have information at the snap of their fingers. But by the same token, and leveraging on the complexity of formulating regulating laws, the social media circumvents most existing norms, leading to abuse of public trust, credibility deficit and crisis of confidence. This essay makes a foray into the responsibility of social media in what concerns truth, reason and democracy. Using the analytic method, it gauges the current social media practice vis-à-vis the traditional media, and highlights the gray areas that precipitate abuse. The essay concludes by advocating for strict adherence to media ethics that will promote the values of responsibility, fairness, truthfulness, accountability and universal democratic ideals.

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