Društvena getoizacija kao tačka preseka savremenih veza arhitekture i komunikacija
Social ghettoization as a point of intersection of modern connections of architecture and communication

Summary/Abstract: Contemporary social processes in the current, digital-information era, obviously lead to the intersection of production processes of different social spheres and human activities, such as the fields of communications and architecture. The original ideas and expectations regarding the results of their relationships, thus, experience a kind of “twisting”, because they lead to modern forms of closure and new, often physically invisible differences and borders, instead of the complete disappearance of borders, the realization of liberating potentials through new forms of communication and true improvement of the quality of life. Thе analysis of the intersection of architecture and communication in the current social reality is therefore directed towards the application of new communication framework in contemporary architectural projects, and for such reason also towards the functioning of architecture as a para-communication discipline in the context of the use of new media, the fusion of virtual and real space, and their use by citizens. This article, therefore, examines whether newly formed settlements and communities encourage the disappearance of borders and the emergence of a new public sphere in which the categories of the public and public opinion are revitalized, or a new type of ghettoization as a result of the contemporary dehumanization of such living environment – which means the isolation of individuals but also of entire communities – thus also the basis for new types of divisions of still uncontrolled and insufficiently known proportions.

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