STUDYING TOURIST CONGESTION AS A FORM OF OVERTOURISM THROUGH TRIPADVISOR REVIEWS. CASE STUDY: CHARLES BRIDGE, PRAGUE
STUDYING TOURIST CONGESTION AS A FORM OF OVERTOURISM THROUGH TRIPADVISOR REVIEWS. CASE STUDY: CHARLES BRIDGE, PRAGUE

Summary/Abstract: Overtourism is a current phenomenon which also includes crowds of people in a tourist destination. Thisresearch analyzes overtourism to a much visited tourist objective through Tripadvisor reviews, by highlightingthe key concepts which are suggesting the existence of the overtourism phenomenon. The method consisted toexamine the reviews posted on Tripadvisor by the tourists who visited one of the most important tourist attractions in Prague, namely Charles Bridge. The tool used for this purpose was Leximancer program. Using an analysis from multiple perspectives (during the 2019 low and peak tourist season, and during the Covid-19 pandemic), the results of the concept maps captured the intensity of the phenomenon of overtourism in all threecontexts. Thus, specific themes and concepts generated by the program suggest that Carles Bridge suffersfrom overtourism regardless of the tourist season.

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