Beach Area Development Strategy as the Prime Tourism Area in Indonesia
Beach Area Development Strategy as the Prime Tourism Area in Indonesia

Summary/Abstract: This research aims to study and analyze the appropriate strategies carried out and developed by stakeholders to build and develop the coastal area of Cemara Sheet as a mainstay tourist area in West Lombok. The development of the coastal regions is significant to create community welfare and educate it to take responsibility and maintain the preservation of the marine environment and the natural surroundings. The research approach used is a qualitative descriptive approach based on field observations supported by secondary data. The collected data is then analyzed using a SWOT analysis by systematically identifying various internal and external factors to formulate the desired development strategy. The logic that is built is how to maximize strengths (Strengths) and opportunities (Opportunities) but simultaneously minimize weaknesses (Weaknesses) and threats (Threats). The results showed that the tourism object of Cemara beach is very potential to be developed because of the natural support of the beach and sea and the surrounding hills. It has a clean and beautiful beach, the mangrove forest, which is still beautiful. In the background, it has an attractive green spread of Sekotong hills, a strategic position as the entrance to Lombok from the sea route, and its safe and comfortable environment. But on the other hand, several things need improvements, such as structuring the housing environment for residents, handling waste, and compliance with tourist facilities such as trash cans, ATMs, toilets, mini markets, prayer rooms, and others. Facilities and infrastructure and supporting infrastructure need attention to be better organized, such as the construction of water games, outbound, and viewing posts. Damaged and narrow road and bridge infrastructure, street and beach lighting are also necessary fixed. If all of these things can be handled properly, then the Cemara beach tourism object will charm and become a mainstay tourist destination that can compete with other tourist objects.

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