Тенденции във вътрешните комуникации
Trends in Internal Communications
Author(s): Nikolay KanchevSubject(s): Social Sciences, Education, Vocational Education, Adult Education, Higher Education , State/Government and Education, Inclusive Education / Inclusion, Distance learning / e-learning
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: intranet; effectiveness; benefits; corporate communications; communication
Summary/Abstract: The world of corporate communications has actively begun to use new technologies to effectively disseminate an organization's message to interested audiences - both internal and external. Unlike everyday communication, corporate communications puts this process on a more professional (and commercial) basis, thereby controlling the organization's media relations, crisis communication, communication with external audiences, with investors, and internal communication between managers and staff.
Journal: Професионално образование
- Issue Year: 24/2022
- Issue No: 5
- Page Range: 485-496
- Page Count: 12
- Language: Bulgarian
- Content File-PDF
