Iç Girişimcilik Algısı: Alanya Otelleri Örneği
Perception of Intrapreneurship: The Case of Alanya Hotels

Summary/Abstract: Purpose – Intrapreneurship can be evaluated as the whole of the business activities that employees, who have proven their abilities in the management, perform with the efforts to try to be innovative and proactive, take risks and keep themselves dynamic by cooperating with each other.While intrapreneurship managements enjoy advantages over their competitors, they also contribute to the quality of life of employees in the management. Considering the importance of intrapreneurship in this context, the current research aims to evaluate the perceptions of 4 and 5 star hotel management businesses in Alanya destination regarding intrapreneurship. Desing/method/approach – Aquantitative research method is used in the study. A questionnaire was applied to managers in four and five star hotels in the Alanya destination which was selected as the research area between September 2017 and November 2017. The ones that have missing or inaccurate information were sorted out and analysis was performed over 350 questionnaires. Questionnaire datawere evaluated usingreliability analysis, explanatory factor analysis, expression averages and standard deviation, and the obtained data were subjected to correlation, regression and difference analyzes. Findings – The Cronbach's Alpha value of the whole scale was found to be 0.98 in the reliability measurement of the study.The dimensions that emerged according to the result of factor analysiswere collected in four factors as product and market innovation, self-renewal, proactiveness and technological innovation. According to the average expressions of the hotel managers, it was found that they generally perceived high levels of intrapreneurship x = 3.25 and x = 4.10.Discussion – Doing planning toward reconsidering and increasing the powers of the hotel managers (department manager / chief) who have a high level of intrapreneurship perception can provide the opportunity to use their intrapreneurship skills. It is also thought that this study will provide guidance in the tourism sector in terms of the realization of creative ideas and activities in hotel managements and will contribute to their establishing new strategies and policies.

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