Печатната реклама в България между двете световни войни (1919–1939)
Print advertising in Bulgaria between WW1 and WW2 (1919–1939)
Author(s): Nikola VangelovSubject(s): Social Sciences, Media studies, Communication studies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: advertising; Bulgarian print advertising; Renaissance; WW1; WW2
Summary/Abstract: The article aims to analyze the communicative aspects of print advertising during the period between the first and second world wars. It focuses on key features such as the editions, the target audience, the content and the visual characteristics. The article uses comparative analysis of Bulgarian print advertising from the previous decades mainly the Bulgarian Renaissance to outline the evolution of this communication. Several examples are analyzed as to how Bulgarian print advertising conforms to key characteristics of the Bulgarian people of the period.
- Issue Year: 29/2022
- Issue No: 1
- Page Range: 109-136
- Page Count: 27
- Language: Bulgarian