DOES OWNERSHIP TYPE MATTER FOR INNOVATIVENESS AND LEARNING ORIENTATION? EMPIRICAL EVIDENCE FROM SERBIA
DOES OWNERSHIP TYPE MATTER FOR INNOVATIVENESS AND LEARNING ORIENTATION? EMPIRICAL EVIDENCE FROM SERBIA

Summary/Abstract: The turbulent business environment acknowledges innovativeness and learning as the dominant success factors of modern business organisations. The differences in organisations’ innovativeness can be explained by the ownership structure, an internal mechanism of corporate governance, especially if significant attention is paid to ownership type. This paper seeks to identify potential differences in innovativeness and learning orientation among companies from the standpoint of domestic and foreign ownership. The research sample consists of 71 companies operating on the territory of the Republic of Serbia. Primary data was collected by the survey method. An appropriate quantitative methodology was implemented in this empirical research, and the data was analysed with the non-parametric Mann-Whitney U test. The results obtained revealed statistically significant differences in the level of innovation and learning orientation between domestic and foreign-owned companies. The originality of the research is reflected in the analysis of innovativeness from the ownership type aspect, including the analysis of product or service innovations, and process and organisational innovations. By studying the link between learning orientation and the type of ownership, this paper fills the research gap identified in the existing literature.

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