ZAPOŠLJAVANJE U MODERNOJ ERI KROZ RAZUMEVANJE POSLOVNIH DRUŠTVENIH MREŽA
EMPLOYMENT IN THE MODERN ERA THROUGH UNDERSTANDING BUSINESS SOCIAL NETWORKS

Summary/Abstract: The importance of research on the impact of social networks on the employment is an increasingly current topic for research at the global level. LinkedIn is increasingly present by companies, businesses offering jobs as well as people looking for a business opportunity. The aim of the research was to determine the extent to which the LinkedIn network has an impact on employment in the Republic of Serbia and to investigate the attitudes of users of this network. The survey was conducted from January to March 2022 on a sample of 244 respondents, users of the LinkedIn network. SPSS software was used, 26.00, and the obtained data were analyzed by descriptive statistics. To determine the structure of the questionnaire and the percentage of variance, an exploratory factor analysis was performed together with a higher order factor analysis, in order to obtain the desired number of factors. The authors used multiple regression analysis to confirm the significance of the predictors. The results indicate that the greatest importance is in predicting the use of the linkedin network when hiring workers and their feelings when using this network. The importance of work is reflected in the recognition of the importance of the social network LinkedIn in hiring workers in order to better recruit professionals.

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