Colloquial language and promoting correct Polish (exemplified by the video blog “Mówiąc Inaczej” [“Speaking Differently”])
Colloquial language and promoting correct Polish (exemplified by the video blog “Mówiąc Inaczej” [“Speaking Differently”])

Summary/Abstract: The aim of the article is to show the way colloquial language, first of all, lexis and phraseology, can be used to build a communicative community with its audience on YouTube. The material basis is the statements by Paulina Mikuła promoting the use of the correct Polish language among Internet users from 50 randomly selected episodes broadcast on the channel “Mówiąc Inaczej” [“Speaking Differently”]. The author has analyzed which colloquialisms and in what situations the videoblogger uses. Using lexis and colloquial phraseology, referring to examples from everyday life and not avoiding vulgar and offensive words are deliberate and conscious elements of creating an image by a youtuber.

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