СОЦИАЛНИ РЕПРЕЗЕНТАЦИИ И НОРМАТИВНИ РЕГУЛАЦИИ НА БЪЛГАРСКИ СТУДЕНТИ КЪМ ЕВРОПЕЙСКОТО ПРАВО ЗА РАВЕНСТВО МЕЖДУ ПОЛОВЕТЕ
SOCIAL REPRESENTATIONS AND NORMATIVE REGULATIONS OF BULGARIAN STUDENTS OF THE EUROPEAN GENDER EQUALITY LAW

Summary/Abstract: In the two studies presented here, the role of the core and peripheral elements of the social representations are analysed as a function of both – a) the induction of implication of the self with the object vs. not implication and b) the framing of the message (to eliminate discrimination vs. implementing equality) in case of the European Gender Equality Law in Bulgaria. The  rst study, manipulating the context personal (you yourself) versus substitution (society in general), produced a differential acceptance of the law in general: higher acceptance in the personal condition and lower in the substitution one. The second study, adding the condition of framing – restorative vs. improvement – as well as a measure of approach/avoidance orientation (BIS/BAS, Carver et al., 1994), found that neither the framing nor the motivational orientation in uence the acceptance of the general aspects of the law, but did it, however, in the speci c aspects, testing the congruency theory. Finally, the pertinence and relevance of the Theory of Social Representations to explain the different logics that the metasystem induces in the cognitive operations are discussed.

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