THE ROLE OF SUPPLY CHAIN AGILITY IN THE RELATIONSHIP BETWEEN SUPPLY CHAIN ANALYTICS CAPABILITY AND FIRM PERFORMANCE
THE ROLE OF SUPPLY CHAIN AGILITY IN THE RELATIONSHIP BETWEEN SUPPLY CHAIN ANALYTICS CAPABILITY AND FIRM PERFORMANCE

Summary/Abstract: The global integration of supply chains has tremendously increased data generation in operational processes. The data produced is vital in the decisions of supply chain managers. The increasing importance of data management has necessitated the use of big data analytics in supply chain management and thus the concept of supply chain analytics capability has emerged. The effective use of big data by supply chain management is considered as a skill. Supply chain agility is the ability of the supply chain to quickly adapt and respond to changing conditions in a changing market environment. Although the effects of supply chain analytics capability on the performance of companies are becoming more evident, the role of supply chain agility in this relationship has not been examined in the literature. In order to contribute to this gap in the literature, this study investigates the role of supply chain agility in the relationship between supply chain analytics capability and firm performance. The results of the research support that supply chain agility has a mediator role in the relationship between supply chain analytics capability and firm performance.

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