Kultura komunikacji w streamingu: donacje i reakcje — studium przypadku
The culture of communication in streaming: donations and reactions — a case study

Summary/Abstract: The aim of the article is to indicate selected features of messages sent in online donations during live broadcasts on YouTube. The research material consisted of 10 gaming livestreams broadcasted in 2020 by one streamer. The authors analyzed over 800 messages using the method of qualitative content analysis, indicating the scale of the occurrence of communication forms such as salute, farewell, greeting or community’s catchword. In addition, the analysis also included streamer’s reactions.

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