Titles of sports videoblog episodes — their structure, functions and methods of influencing viewers
Titles of sports videoblog episodes — their structure, functions and methods of influencing viewers

Summary/Abstract: The subject of the article are the titles appearing in online videos — sports vlogs run by Polish journalists on YouTube. The research was prepared using the perspective of medioonomastics. It confirms that titles are created in accordance with the basic principles formulated by copywriters and Internet marketing specialists. The results of the analysis are presentation of the structure of the titles of sports vlogs episodes, description of the most frequently used methods of influencing the recipient by youtubers and an indication of the basic functions of the discussed element.

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