Конкурентні переваги бізнесу: управлінсько-орієнтований погляд на проблему
Competitive advantages of business: management-oriented view of the problem
Author(s): I. S. ShevchenkoSubject(s): Business Economy / Management, Micro-Economics, Economic development, Peace and Conflict Studies
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: competition; competitive advantages; competitiveness; uniqueness of business; “new normality”; partnership; quasi-partnership; competitiveness during the war;
Summary/Abstract: The author of the article explores the evolution of management-oriented approach to the formation and implementation of competitive advantages of firms, pays special attention to finding sources of uniqueness – goods and services, methods of doing business, managing the development of the firm. The author proves that the creation of competitive advantages is a special management activity, formulates management recommendations for the implementation of competitive strategies in the “new normality” and global challenges, in particular in wartime.
Journal: Економічна теорія та право
- Issue Year: 2/2022
- Issue No: 49
- Page Range: 72-92
- Page Count: 21
- Language: Ukrainian
