KREIRANJE VIZUELNE PREDSTAVE I PROPAGANDNE SLIKE JOSIPA BROZA TITA. PRILOG PROUČAVANJU IZGRADNJE KULTA LIČNOSTI
SHAPING OF JOSIP BROZ TITO’S VISUAL IMAGE AND PROPAGANDA PICTURES. A CONTRIBUTION TO THE STUDY OF THE SHAPING OF THE CULT OF PERSONALITY

Summary/Abstract: The shaping of Tito’s cult went through various phases and changed in the rhythm of dynamic social changes. The image of Tito is systematically, organized and patiently revived through the media, educational and scientific system, party and wider social activities. The image was a combination of a number of classic images: war hero and strategist, world leader, wise teacher, victor over the forces of evil (Hitler later Stalin) but also specific to him as a man of the people but royal manners and world importance, charmer popular among women who knows how to rule but also enjoys life, etc. Even after his death, through the slogan “And after Tito, Tito!”, his cult in society was further developed in order to maintain power. The fact that Tito enjoys great popularity in the former Yugoslav republics, even after 40 years since his death, shows how successful the shaping of the cult was and the skilfully placed images of it accepted. Especially in Macedonia, Bosnia and Herzegovina, Montenegro, Slovenia, while in Serbia, according to some studies, he is popular with as many as 32% of the population.

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