Strane riječi u jeziku poljskih medija
Foreign words in Polish media language

Summary/Abstract: In this study we investigate foreign words and loanwords in the political discourse of the Polish language. We examine the functions of foreign words on the pragmatic level and their influence on the speaker's reception. By using such lexemes, the speaker wants to show himself or herself in the best possible light to the recipients, to gain their trust and to influence their attitudes.Thus, we examine foreign words as pragmatic signs with specific political semes that provide a new level of meaning to the discourse. The corpus of lexemes was gathered from Polish written media and compared to the examples attested in Croatian. The purpose of this study is to demonstrate the ways in which foreign words are incorporated into text and the axiological function they perform with regards to the recipients.

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