Personálna deixa v publicistickom texte orientovanom na detského čitateľa
Personal deixis in a journalistic text aimed at a child reader

Summary/Abstract: The purpose of the expert’s contribution is to analyse, on the basis of the theory put forward by Milada Hirschová, the way in which the creation and use of personal deixis in child-directed texts is done. The texts analysed are part of the May edition of the Enviračik children’s magazine. The introduction defines personal deixis as M. Hirschová. The following chapter deals with the definition of children’s magazine and the distribution of the genres present in the magazines. The selected genres found in the selected monthly have been analysed in terms of creation and use of personal deixis. We have focused in particular on the editorial, which is characterised by direct contact with the addressee, and on the travel report, in which the author addresses the reader through an inclusive MY (US), in order to bring the selected tourist destinations closer to him. In the contribution, we also looked at the analysis of so-called ‘worksheets’, the challenges of the competition and the incentives for discussion that are regularly included in journals of this type. Finally, we look at the frequency of verbal persons in the texts we analyse and compare the occurrence of an inclusive and an exclusive MY.

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