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Drinking coffee in style

multimodal stylistic analysis of communication with a coffee vending machine

Summary/Abstract: Buying coffee from a coffee machine is a case of human communication with a pre-programmed machine, in which the multimodal nature of human cognition is fully manifested. In the paper, we approach the communication between a person and a coffee vending machine as an example of multimodal communication in which the means of several semiotic systems are used in the making of meaning. We approach a coffee vending machine as a complex semiotic aggregate which is suitable for a multimodal stylistic analysis in which we use the functional-semiotic model of language (Halliday, 2004) and the grammar of visual design (Kress – van Leeuwen, 1996) as the main theoretical and methodological approaches.

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