Mimetické a naratívne formy v moderovaných reláciách súčasných elektronických médií
Mimetic and narrative forms in moderated shows of contemporary electronic media

Summary/Abstract: The ambition of the contribution is the interpretation of the so-called mimetic and narrative forms in the moderation of radio and television shows, taking in to account their pragmatic motivation (moderation as a fun game), thematic inventory (moderation of political discussions), segmented targeting (moderation of shows for women) and the intervention of the author in the structure of moderation („soft“ and „hard“ moderation). Special attention in the paper is devoted to the analysis of trends in the construction of moderated programs, taking in to account their content and formal structure in the moderated text (telling – showing, continuity – discontinuity, distance – involvement, objectivity – subjectivity, standardization – improvisation).

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