COMPARATIVE ANALYSIS OF THE VIEWS OF MANAGEMENT STUDENTS AND MANAGERS ON THE IMPORTANCE OF CREATIVITY FOR WORK
COMPARATIVE ANALYSIS OF THE VIEWS OF MANAGEMENT STUDENTS AND MANAGERS ON THE IMPORTANCE OF CREATIVITY FOR WORK

Summary/Abstract: Major mean of the paper is to present the importance of creativity as a factor of business performance ofmanagers. In particular, this study aims to assess the research of creativity in particular innovation focused on the development and application of methods for its encouragement and learning. The study draws up the empiricalresearch with the subject related to the extent and flexibility of a psychological characteristic of managers as asignificant factor in their business success. The goals were to establish the nature of the relationship between thepsychological factors of the business performance of managers and creativity and launching practical activitiesand actioncy by which we could encourage and develop creativity. The research found that not all components ofthe creative process are equally important for managers and opened new issues related to examining the directionfrom which factors make it difficult to express creativity. Additional discussions related to some questions aboutcreativity may be conceived. In order to create a creative work, it is necessary to discover and define problems insituations when others do not see the problem.

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