Naujų paslaugų diegimo tikslingumo pagrindimas
The Purposefulness Reasoning of New Service Development

Summary/Abstract: The contradicting views of many theoreticians and practicians about purposefulness of new service development on the one hand, and often unproductive relatively heavy expenses on the other hand determined the deeper research in this area. In this article it is offered to use quantitative methods to determine purposefulness of new service development and to compare ways of developing service business. Also this article offers a new pattern for substantiation of purposefulness of new service development. The pattern consists of six components and there is proposed content of every component by the interrelationship and using conditions in this article. The core of the offered methodology is a comparison of all directions for the companies’ business development and finding the best solution.

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