Dzielenie się za darmo i dla zysku: przypadek użytkowników mediów społecznościowych w Polsce
Sharing for free and for profit: the case of social media users in Poland

Summary/Abstract: Sharing is a social practice that is undergoing multidimensional transformation stimulated by in- creasing human activity in social media. With the development of new forms of communication, the meanings, senses, schemas, values, rules, actors, and resources being shared are changing. The shape of sharing is influenced by social relations leading to material and non-material resources (social capital). The purpose of this paper is to analyze factors (social capital, consumption and environmental attitudes) that may influence the two forms of sharing: (i) for free, and (ii) for profit. The results of the this study (CAWI, N 1508) suggest that “embedded resources” have a positive effect on the two forms of sharing analyzed, while “mobilizable resources” have a negative effect on sharing for profit. Sharing for profit is stimulated by consumerism, while pro-environmental attitudes have a positive effect on sharing for free.

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