HOW AMAZON WENT FROM AN UNCERTAIN ONLINE BOOKSTORE TO THE LEADER IN E-COMMERCE
HOW AMAZON WENT FROM AN UNCERTAIN ONLINE BOOKSTORE TO THE LEADER IN E-COMMERCE

Summary/Abstract: Amazon.com is one of the most well-known, well-respected companies in the world. When the companyfirst started as an online bookstore, many people doubted its future. Jeff Bezos applied fourteen leadershipprinciples that emphasize the importance of a good company-consumer relationship. This firm has becomeknown for its top-tier customer service and for being a community of consumers. From efficient contactcenters to well written customer guidelines, Amazon has proven that their number one priority is theirconsumer. Jeff Bezos’ fourteen leadership principles have propelled Amazon to have efficient, andsuccessful leaders. Each principle helps Amazon’s leaders reflect on their own skills, as well as look forleaders that meet their business philosophy.

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