DRUŠTVENE MREŽE I INTERPERSONALNA KOMUNIKACIJA – STAVOVI STUDENATA O INTERPERSONALNOJ KOMUNIKACIJI U DIGITALNOME OKRUŽJU
SOCIAL NETWORKS AND INTERPERSONAL COMMUNICATION - STUDENTS’ ATTITUDES TOWARDS INTERPERSONAL COMMUNICATION IN DIGITAL ENVIRONMENT

Summary/Abstract: Development of information communication technologies, especially internet, has enabled additional platforms for human communication creating a new communication paradigm. Increased use of modern technologies by young people influences dynamics, rules, conversation interaction and situation context of interpersonal communication in digital environment. The basic aim of the research was to examine attitudes of the University of Mostar students towards the particularities of interpersonal communication on social networks. Data were collected through a survey questionnaire, created for the needs of this paper, on a suitable sample of (N=96) students. The results indicate an increasing trend of online interpersonal communication within this population compared to face-to-face communication. The main reason for using social networks is contact with friends and most students use WhatsApp (47%). When coding messages in the online environment, students most often use textual (68%) and voice messages (24%). As the main obstacles for the efficient interpersonal communication on social networks, the respondents stated a lack of non-verbal communication, inability to properly express thoughts and feelings and inability to actively listen. Based on the analysis of the collected data, the authors state that modern communication patterns of young people are increasingly influenced by new technologies. They also emphasize the importance of scientific approach in the study of interpersonal communication in digital environment.

• Details
• Contents