Главни особености на маркетинга в производствена фирма
Major features of marketing production company

Summary/Abstract: Each developed country relies on the usage of an appropriate and thorough marketing strategy. Nowadays the marketing functions of a production company are connected with the functions of the logistics department. These two areas should cooperate in order to succeed in approaching to the rapidly changing business climate. The marketing functions of a production company is based on several factors – the highly developed market economy of the country, the excessive level of the supply and demand in a certain sector, and the appropriate supply connected with the minimal income of the customers.

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