Преглед на процеса на ценообразуване
Review process of pricing
Author(s): Ivanka KostovaSubject(s): Economy, National Economy, Supranational / Global Economy, Business Economy / Management
Published by: Висше училище по сигурност и икономика (ВУСИ)
Keywords: pricing; competition; expenses; market; sales
Summary/Abstract: Giving the reader a brief description of the pricing process as it puts in perspective the sequence and the order in which it is conducted successful pricing. The article examines the process step by step and ends with a „chart“ to visualize the process.
Journal: Годишник - Висше училище по сигурност и икономика
- Issue Year: XI/2014
- Issue No: 1
- Page Range: 99-108
- Page Count: 10
- Language: Bulgarian