Проблеми при мениджмънта на туристическите фирми в България
Managerial problems of tourist companies in Bulgaria
Author(s): Tony MihovaSubject(s): Economy, National Economy, Business Economy / Management, Tourism, Human Resources in Economy
Published by: Висше училище по сигурност и икономика (ВУСИ)
Keywords: goal of a tourist company; organizational structure; human resources and attitude to the customer
Summary/Abstract: The report addresses the main issues relative to the management of the tourist companies in Bulgaria on the basis of a survey carried out in 400 tourist organisations. The four key symbols of a tourist organisation – purpose, organizational structure, human resources and attitude to the customer are analyzed. Specific suggestions in view of settling the issues are put forth.
Journal: Годишник - Висше училище по сигурност и икономика
- Issue Year: XI/2014
- Issue No: 1
- Page Range: 121-124
- Page Count: 4
- Language: Bulgarian