COMMUNICATION BETWEEN MYTHS AND FACTS OR COMMUNICATION PITFALLS AND BENEFITS
COMMUNICATION BETWEEN MYTHS AND FACTS OR COMMUNICATION PITFALLS AND BENEFITS

Summary/Abstract: Communication is a prevalent activity of the organizational life,which takes place intentionally or unintentionally, formally of informally and supports all the other organizational processes. Time and research showed that communication clearly has an impact upon organizational life and efficiency. Scholars tried to systematize it and to identify guidelines for effective communication, transforming it from an inherent human activity into science thus, communication became one of the drivers of organizational efficiency and productivity. However, as any other mechanism, it can function perfectly and induce progress or it can have syncopes which, consequently, will slow and hinder the activity. Communication cannot compensate for lack of resources, technology or knowledge still, it can connect and enhance what already exists. It will enhance employee engagement and consequently, employee performance and retention. It facilitates the understanding of the purpose and the organizational processes, making the individuals more attached to the organizational culture and mission.

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