Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty
Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty

Summary/Abstract: Globally, there is increased customer mobility and competition within the higher educationsector. As such, university management and administration practices should consider academicsatisfaction, quality and loyalty as important factors to infl uence graduate job performance. Thestudy was conducted to see if self-perceived job performance had a role in mediating the eff ectof academic satisfaction and perceived academic quality on academic loyalty. Data was collectedfrom 714 respondents using a cross-sectional survey. The covariance-based structural equationmodelling was used to test the hypotheses. According to the study results, self-perceived jobperformance partially mediates the eff ect of both academic satisfaction and academic qualityon academic loyalty. The study fi ndings emphasise the importance of graduate quality andsatisfaction in infl uencing loyalty. Thus, the higher education sector should take cognisance ofself-perceived job performance as this also infl uences academic loyalty.

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