Sharing economy w okresie pandemii COVID‐19 – analiza pola semantycznego
Sharing economy during the COVID‐19 pandemic – analysis of the semantic field

Summary/Abstract: The observed global crises call into question the existing economic model, the functioning of individual institutions, and the lifestyles of entire societies. These crises do not create new problems and challenges, but reinforce already existing and developing trends. The identification and analysis of long-term, society-wide and economic phenomena called megatrends allows us to define the most significant trends of a global and civilisational nature. Knowledge of them allows enterprises to plan an appropriate strategy of action and design directions for further development. The aim of this article was to identify changes in the behaviour of young people (generation C also known as “digital natives”) in the area of the sharing economy during the COVID-19 pandemic. The empirical research used a qualitative approach, using focus group interviews (FGI) as the research method. The collected empirical material was then used in the process of semantic field analysis. The explication of the dependency networks for the emerged keywords made it possible to reconstruct two definitions that clarify how interlocutors perceive the sharing economy phenomenon. The first one, more universal, defined the essence of the phenomenon. However, the second definition referred to a narrower perception o

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