Recursos estilísticos en el lenguaje publicitario de la prensa económica
Stylistic approach of the advertising language in business media
Author(s): Timea TocalachisSubject(s): Foreign languages learning
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: trope; advertising; pragmatics; interpretation; receiver; discourse; ambiguity.
Summary/Abstract: The aim of this article is to present a classification of the tropes which are present in the advertising language. Our purpose is not to offer a list of all the tropes, instead we will try to give examples of those which appear in the economic printing press in France, Romania and Spain. We will also intend to reveal the argumentative schemes which occur in the transmitting/receiving process of the tropes.
Journal: Lingua. Language and Culture
- Issue Year: XIII/2014
- Issue No: 2
- Page Range: 53-59
- Page Count: 6
- Language: Spanish